How should the ideal digital marketing agency be for B2B companies? Undoubtedly, you must comply with it. Are you interested in applying a new Digital Marketing strategy for your B2B company and are you having difficulties in knowing which is really the best for your business?
If your answer is yes, it is because you are already convinced that a new strategy is really ideal for improving the results of your B2B business.
Digital Marketing has become an indispensable factor for B2B companies and in recent years the turnover of many companies around the world has changed, including in Florida.
Even for us to Licencia para Divertirse, Digital Marketing in just one year has completely changed our results. I will be explaining better about the case in this article.
But first I will help you answer the following question: how to know which is the best agency to implement these new strategies in your company?
Keep reading and you will see the 5 indispensable factors that you must take into account when defining which agency will be the protagonist of the success case of your B2B company.
1 – Know and understand Digital Marketing
If you and I started taking courses to learn how to fly an airplane, it is very likely that we would pay attention to everything the professional pilot says and we would believe in all its orientations, right?
How am I one of the Marketing consultants of the Licencia para Divertirse Team | Digital Expansion, I speak daily with managers of B2B companies and in every 20 conversations, 1 to 2 of them tell me about how they made the first payment to a Marketing agency that disappears after that. Obviously this affects the plans and economy of any company.
That happens in many companies when choosing a new marketing agency. When they do not understand so much about the subject and end up being led by what the seller says, thanks to the simple fact that he says he understands everything about Marketing and what is saying.
Thus, they are taken to make a decision that ends up affecting the entire company, since they end up having great costs without having a Return on Investment (ROI).
To avoid these big problems, I recommend that you are well informed of everything about Digital Marketing. The best strategies and their results. This way you will know if you are really dealing with an honest person and if the agency with which you are trying to negotiate will carry out the reliable strategies and that will bring the expected results.
2 – Search for references and information
As I was talking at the beginning of this article, we can often fall into the traps of agencies that promise a Digital Marketing strategy that will bring results, but they do not.
However, I can tell you that, just as it is easy to fall into a trap, it is also easy to avoid and escape from it.
When dealing with a dishonest agency, your representatives will probably try to cheat you in the same way they have tried and even managed to do it with other people or companies. So, why not look for a reference before following up with this person or agency?
Imagine that you see a car of your interest for sale, you love the vehicle and you say it’s time to buy a new one. A salesman who hears that will not waste time and come to offer you.
The seller starts talking about all the characteristics of the car and to present its qualities and innovations, you are becoming more and more passionate about the vehicle. With all that you are so excited and happy that you buy it right away.
After 3 weeks the car starts to bring problems in its engine, shock absorbers start to break, etc. Then you see that it was not everything you imagined and in the end you realize that the car cost more than a new car or even a larger one.
Why did that happen? Would you have how to avoid it? The answer is yes!
Today everything is easier, if you want to make sure about the quality of a service, you can investigate, ask acquaintances, or current customers of the company.
In addition, a Digital Marketing agency must have a well positioned page on Google where you will find all the information you need about it.
Otherwise, in what way will you trust her?
So why fight to recover your investment and the reputation of your company if you can avoid it before?
If you want to improve the online reputation of your company, you can understand how to do it in this Definitive Guide on how to improve your online reputation.
3 – Request success stories and verify the results presented
Why is it important to take into account the success stories presented?
Because it is an excellent way to meet the marketing agency, because with success stories you can understand and check the results that this agency can generate for your company.
In addition, if the agency presents success stories you can know if they really are a serious company and that they comply with what they commit.
What is the importance of always being very clear about each customer and the result you are obtaining through an applied marketing strategy?
If someone tells me that 50 thousand people enter a soccer field, I can believe it as well as I can say that it is not true. How could this person prove to me that this number of people really enters that court?
Logically the only way is through some type of test or statistics.
That also works in a Digital Marketing strategy, how will you know if an agency brings the results they promise if it does not show you the results that your clients obtained through their strategies?
Ideally, the numbers and data presented should be precise and concrete, accurately. For example:
How many people visit your Website?
Of these visitors, how many have an ideal buyer profile?
What are the visitors who are most interested in what has been presented?
What is the conversion rate between visits to leads and leads to sales?
How many new clients came through the strategies?
What was the ROI?
These points are essential to know if the clients of an agency are or not reaching results that bring return.
How many likes on facebook? Number of followers? They are not concrete metrics. Remember this.
4 – Understand if the agency will create your Personal Buyer
The Buyer Persona (ideal buyer profile of your company) is a factor that can not be missing in Digital Marketing strategies and that you must take into account when deciding which agency to hire.
If a strategy is not created aligned to the Buyer Person of the company, you can reach many people who will visit the page or even contact you.
However, I guarantee that most of these contacts will result in a waste of time, because these people will not have the profile to buy your solutions and probably will not be really interested in your product or service.
In this article, you will be able to better understand the importance of Buyer Persona in a Digital Marketing strategy.
5 – Insist on the contents
As well as the Buyer Persona, the contents are also fundamental within a Digital Marketing strategy, without content, we can say that a Marketing strategy is not complete.
The contents can be Blog publications, articles that are relevant for your ideal audience, which serve both to position keywords in Google and when structuring email-marketing plans, nourish leads to take them to purchase, inform your target audience, etc. .
In recent years, the contents helped many companies achieve sales growth and great growth.
Even, our content helps strongly in the growth of our agency, Licencia para Divertirse in an impressive way.
conclusion
If you came here, I imagine that you were really in doubt about how to choose the best Digital Marketing agency for your B2B company.
The main thing you can get out of this article is the example given about the cute car bought without having all the necessary information.
what do I want to say with that?
You must investigate before making any decision!
Look for success stories, understand the agency you’re going to talk to and look for references.
It will be more productive to take time to do this than to lose money with an agency that will not bring you the return you expect.
You can understand more about what pillars a marketing agency should take into account to generate business opportunities here
Now, I have some questions to ask you:
What do you want to do with your company’s digital marketing strategy?
Will you spend a little more time analyzing all these factors before hiring an agency?
Do you want to have results with professionals or leave your company in the hands of an agency that will not?
If you have any questions, do not hesitate to contact us